Design for Business Impact
Shaping services, products and systems
that meet user, Planet and business objectives
Google Interactive Showcase (app)
Product Director (Arup), 2024
A collaboration between Google and Arup, the multi-channel experience and interactive showcase aims to communicate the value of digital building technology to a diverse range of user groups, using a series of success metrics across digital and physical experiential touchpoints.

Business Mentor
at London Business School and University College London Tech Lab (2020, 2022)
Helping entrepreneurial teams to develop, validate and scale deep tech innovations in prop-tech, AR & VR, AI & ML.

BC Remit (Fintech services)
Business consultant, 2021
Advised the Fintech start-up to scale up, improved their product-market fit through refining their UX and UI. 2021 UK App awards finalist.

Solid Void (Brand-to-Space company)
CoFounder & Head of Product, 2008-2010
Producing impactful flat-packed branded installations for events that can be assembled in less than 4h. Leveraging the latest technologies in digital design and prefabrication.

Build Impact (Crowdfunding app)
Co-Founder & Head of Product, 2020-21
A prop-tech platform aimed to engage the crowds with sustainable building developments by enabling direct investment and the accurate reporting of impact returns.

Home Twin (AR app)
Co-Founder, Head of Product, 2021
A prop-techplatform that brings augmented reality closer to people's homes. Selected for the LBS Entrepreneurship School, pre-seed. www.hometwin.net

Customer Experience & Digital transformation for UK High Speed 2 (platform)
Project Director (Arup), 2023-24
Going through an iterative co-design process, and together with my team, I helped High Speed 2 (HS2), a complex and siloed organisation, to frame themselves, their work and processes around integrated end-to-end customer services. The insights gained were transformed into an interactive and updatable tool to track elements, responsibilities, and interdependencies among teams. This bottom-up approach and the resulting tool successfully broke down silos within HS2, identifying customer touchpoints end-to-end and emphasizing the need for team integration and a holistic approach to deliver the best possible experience for people.
