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Design for Business Impact

Shaping services, products and systems
that meet user, Planet and business objectives

Google Interactive Showcase (app)
Product Director (Arup), 2024

A collaboration between Google and Arup, the multi-channel experience and interactive showcase aims to communicate the value of digital building technology to a diverse range of user groups, using a series of success metrics across digital and physical experiential touchpoints.

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Business Mentor
at London Business School and University College London Tech Lab (2020, 2022)

Helping entrepreneurial teams to develop, validate and scale deep tech innovations in prop-tech, AR & VR, AI & ML.

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BC Remit (Fintech services) 
Business consultant, 2021

Advised the Fintech start-up to scale up, improved their product-market fit through refining their UX and UI. 2021 UK App awards finalist.

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Solid Void (Brand-to-Space company)
CoFounder & Head of Product, 2008-2010

Producing impactful flat-packed branded installations for events that can be assembled in less than 4h. Leveraging the latest technologies in digital design and prefabrication.

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Build Impact (Crowdfunding app)
Co-Founder & Head of Product, 2020-21

A prop-tech platform aimed to engage the crowds with sustainable building developments by enabling direct investment and the accurate reporting of impact returns.

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Home Twin (AR app)
Co-Founder, Head of Product, 2021

A prop-techplatform that brings augmented reality closer to people's homes. Selected for the LBS Entrepreneurship School, pre-seed. www.hometwin.net 

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Customer Experience & Digital transformation for UK High Speed 2 (platform)
Project Director (Arup), 2023-24

Going through an iterative co-design process, and together with my team, I helped High Speed 2 (HS2), a complex and siloed organisation, to frame themselves, their work and processes around integrated end-to-end customer services. The insights gained were transformed into an interactive and updatable tool to track elements, responsibilities, and interdependencies among teams. This bottom-up approach and the resulting tool successfully broke down silos within HS2, identifying customer touchpoints end-to-end and emphasizing the need for team integration and a holistic approach to deliver the best possible experience for people.

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© 2025 by MARTA GRANDA NISTAL.

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